Our Story
What defines us
Born from years of experience in the field, GRYPH exists to make sure you get exactly what you need — no more, no less. Without boundaries.
Our commitment is simple: to support you, and to act responsibly toward the world we move in.
Our origin
GRYPH is built on strong values that guide every decision we make. Our purpose is to improve the mental and physical health of our communities through sport and outdoor activity.
The brand is rooted in the legacy of YUL-RUN, formerly known as YUL, itself born from its parent company, MATH Sport Canada, founded in 2014. GRYPH benefits directly from this experience: our products have been tested for years by runners and walkers in real conditions.
Our commitment remains unchanged — to make every journey as comfortable, reliable, and enjoyable as possible.
We value our planet
From the beginning, environmental responsibility has been a concrete commitment, not a statement. Under YUL-RUN, our organization implemented leading practices across every step of production and distribution to reduce our ecological footprint — a philosophy that continues fully under GRYPH.
Our products stand out for their durability, helping reduce overconsumption. We favor sustainable materials, minimize the use of plastic, and operate on a pre-order model designed to eliminate waste and overproduction.
We believe responsible choices should be built into the product itself, and we aim to inspire our community to do the same.
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We design products made to last.
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We use sustainable materials across our collections.
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Pre-ordering helps reduce waste and overproduction.
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We minimize plastic use throughout our production processes.
We value our people
Your satisfaction is our priority. Every order is reviewed by our team to ensure the right fit and the right product for your activities.
Our approach is rooted in quality, attentive customer service, and thoughtful processes — so that what you receive meets the standards we set for ourselves.
Our story
The sportswear industry has long been driven by constant factory relocation in search of lower costs. From the start, this approach never aligned with our values. Loyalty, transparency, and long-term thinking have always guided our decisions.
Early on, we contributed to the revival of a shoe factory that had been abruptly abandoned by one of our competitors. Led by a former quality inspector for a major brand and the factory’s head chemist, the team rebuilt the operation from the ground up, rehiring the workers who had been left without jobs and creating an independent manufacturing facility.
These were exactly the kind of partners we were looking for. We believe in long-term alliances that are fair and beneficial for everyone involved. Today, more than six years later, this relationship remains a cornerstone of our development. The factory continues to support our projects with consistency, expertise, and a shared commitment to quality and innovation.
Fighting unethical manufacturing practices is part of our mission. We aim to set high standards across our supply chain and to contribute to a framework that promotes ethical, responsible manufacturing — one that can be replicated and sustained.
